Founding story

Pioneering a Future in Commerce we want to pass on.


Imagine a world where commerce not only drives economic growth but also champions sustainability. Where every transaction, big or small, carries the promise of a better future. This is the world Future of Commerce is committed to creating.


In a world accelerating towards digital and economic transformation, we as the founders of Future of Commerce, found ourselves at a crossroads. Witnessing the rapid changes in the commerce landscape, we realised that sustainability wasn't just an option but an urgent necessity. Our diverse backgrounds in technology, business strategy, and environmental advocacy converged us to form a vision: To influence the speed and responsibility of the future of commerce.


Future of Commerce stands on the forefront of redefining commerce. Our mission is clear – to integrate sustainability into the DNA of business, making it an indispensable part of a company's license to operate. We envision a world where commerce thrives in harmony with the environment, driving innovation and responsibility hand in hand.


Our founding team is a tapestry of expertise, network and passion. Aleksandra, with a background in tech business and brand marketing, brings in the edge of digital and the sustainability agenda. Fredrik, a strategist in business development, ensures our vision aligns with market realities. And Martin, an ardent business and environmental advocate, keeps our Ai innovation in commerce at the forefront. Together, we are catalysts for change and innovation.

We've aim to host events that bring together the brightest minds in commerce, leading to groundbreaking business and sustainability commitments. Our influence is growing, as is our network of leaders who share our vision.

Future of Commerce isn't just an event platform; it's a movement towards showcasing that sustainability and profitability are not just compatible, but synergistic.

Join us in shaping this future – a future where commerce and sustainability go hand in hand.

The Founders

  • Aleksandra Avli

    Aleksandra Avli

    Founder, hellostoria.com

  • Martin Wettergren

    Co-founder Soultech

  • Fredrik Båge

    Co-founder Soultech

The Advisors

  • Anna Omstedt

    CEO MedUniverse

  • Jarno Vanhatapio

    Jarno Vanhatapio

    Founder NA-KD & Angel Investor

  • Elin Bergman

    Elin Bergman

    COO Cradlenet